About Us

You could say this all started when I was seven—green was my favourite colour then, and it still is today. Maybe it was always meant to be that I’d end up working with plants.

Over 20 years ago, I left the 9-to-5 to build something of my own, rooted in my love for plants and a clear belief: if you’re going to do something, do it properly. That belief shaped Leaf Culture from day one—and it still guides us now.

We don’t just sell plants. We take pride in every stage, from sourcing to packing, to ensure every customer opens their box and feels the care behind it. That drive for quality runs deep—because for me, it’s personal. Growing up, I didn’t always feel good enough, and when something goes wrong or a customer’s disappointed, it hits harder than most people might realise. So we do everything we can to make sure we get it right.

That’s where our values come in:

🌿 Quality Without Compromise

Every plant we send out is carefully checked—because near enough isn't good enough. If it’s not a plant we’d be proud to receive ourselves, it doesn’t leave the door.

💬 Honesty Over Hype

We tell it like it is. No sales fluff, no unrealistic promises. Just great plants, well looked after, with helpful care info that doesn’t overcomplicate things.

📦 Pride in the Process

From how we pack your plants to how we deal with questions and issues, the details matter. We care about every step, not just the end result.

🤝 People Before Profit

We’d rather lose money on a refund than lose someone’s trust. It’s not just about what’s right for business—it’s about what feels right, full stop.

🌱 Always Learning, Always Growing

Plants teach patience, observation, and adaptability. We’re constantly learning—about our plants, our customers, and how to do better.

These values aren’t just stuck on a wall in the office—they’re drummed into everything we do. Whether you’re a first-time buyer or a long-time plant lover, we want you to feel the difference.

Thanks for being here.

– Richard
Founder, Leaf Culture